![]() People whose job is to build conversational interfaces are called conversation designers, conversational UI designers, or voice UX designers. And either one is a conversational interface. So, Google Assistant in a Google Home smart speaker is an example of voice UI (or VUI), while Google Assistant in a smartphone that understands both text-based and voice-based commands is conversational UI (CUI). At the same time, Voice User Interfaces (VUI) are part of the CUI concept, which implies voice-only interaction with devices. There are two types of conversational interfaces: Conversational User Interfaces (CUI), which comprise both text- and voice-based interfaces where users communicate in natural language. Be it playing voice games, using in-car voice controls or voice search, messaging to virtual assistants, anything can be part of the dialog here - voice-based and text-based information input/output, dialog boxes, pop-up windows - you name it. Thus, Conversational UX, is how users communicate with other people and conversational interfaces, aka Conversational UI, that include chatbots and virtual assistants. As one might guess, UI - or user interface - is the point of that very interaction. What is UX? As the name suggests, UX - short for user experience - is the way users experience services, systems and products and interact with them. So, if you’re already familiar with the basics, feel free to move to a more advanced level. We’ll explain how to make conversational services user-friendly and create smooth bot flows, starting from the simplest and gradually moving to the more complex. Here we’ve put together the most important insights gathered over the years of designing voice assistants and chatbots. Many businesses rely on conversational technology to promptly address user queries, grow direct sales, and increase customer loyalty. A 2021 study by Voicebot.ai discovered that 60% of marketing experts surveyed thought voice assistants would make a great marketing channel. Conversational agents like chatbots and virtual assistants are becoming an integral part of our lives on many different levels.
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